CBRE rebrands Torre Oriente

Managed by CBRE since the beginning of 2015 and owned by Union Investment, Torre Oriente undergone a refurbishment that covered the main lobby, parking accesses, a rebranding and new signage.

With these changes, the image of Torre Oriente became more sophisticated, professional and in line with the values of a Premier Property. According to the Premier Property Program the attention to detail and the quality of service provided to the occupiers and visitors are a priority. A Costumer Service training program, created exclusively for Torre Oriente service providers, a uniform designed according to the new brand, a living area with a modern and ergonomic design that provides a better comfort to visitors, innovated visitors management system through QR code, atmosphere music and an annual program of events are some of the details that convey a 5 star hotel feeling to people that use or visit Torre Oriente.

Luís Teodoro, Asset Services Director, CBRE
The rebranding of Torre Oriente is part of a project to transform this building into a Premier Property. Through this program, the building benefits from a set of premium services enhancing its value, as well as providing a unique experience to its occupiers.
Luís Teodoro, Asset Services Director, CBRE

The project management was also carried out by CBRE, through the Building Consultancy team, who managed, supervised and controlled the entire project.

Managed by CBRE since January 1, 2015, and owned by Union Investment, this asset has 27.600 m2, 13 office floors and was built in 2009. Fujitsu, Barclays, Bankinter, GeoStar, Promanec, Manpower, LEO Pharma and Capgemini are among its occupiers.

City Point in London, Tour First in Paris, The Edge in Amsterdam or Shanghai Tower and Iberdrola Tower in China and Spain, respectively, are some examples of the 250 Premier Properties managed by CBRE in the entire world.